Facebook launches Messenger platform with chatbots
Facebook will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiencesthrough chatbots. By providing utility through its huge developer and business ecosystem, Facebook could boost loyalty with Messenger, one-up SMS and keep up with chat competitors likeKik,LineandTelegram that have their own bot platforms.
Facebook announced a slew of chatbot partnerships with developers who got early access, like 1-800-Flowers, so you can order flowers by just sending its Messenger bot a friend’s name. Or CNN could send you a “daily digest” of stories that match your interests, and skip the topics you don’t care about.
Zuckerberg explained that with AI and natural language processing combined with human help, people will be able to talk to Messenger bots just like they talk to friends.